Today, MIllonarios will be part of the Latin American Congress of Sports Business which will take place in Bogota. For the first time in its three editions, Colombia will host the event. The organization will bring in more than 20 guest speakers. These guest speakers will be discussing about how to improve the marketing aspect of the club, [Millonarios] and discuss about their experiences in the sports business. The organization’s main goal is to try and help improve the Colombian teams with their business. This event is all about giving advice and networking between the guest speakers and audience.
As for Millonarios, it may help them create a new idea or adopt new administrative practice and standards.
As a fan, I would love to see Millonarios improve not only on the field but also off the field. With improvement, there will be a higher chance that the organization will generate higher revenue and make improvements such as; spending more money on players, spending on infrastructure, youth academy and overall administrative excellence to become the football institution we deserve to be.
Source: Millonarios FC
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